After Aamir Khan ventured into new domains for marketing his blockbuster 3 Idiots, its time for the Badshah of Bollywood Shah Rukh Khan to set the standards even higher. After clinching a record deal with Fox and expecting a worldwide release like none we have seen so far for an Indian movie, it is but natural that the trailers reach out to the international audience.
After innovatively world premiering the trailer in more than 50 countries My name is Khan takes a step even further. By releasing their slick International trailer in Apple.com the movie has become the first Indian movie to have done so in the reputed website. Whether the movie takes Indian films to the next level has to be seen but the 3 minute collage of the reels have surely done so.
http://www.apple.com/trailers/fox_searchlight
/mynameiskhan/
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